Beyond Facebook: A Guide to Social Media for Southport Professionals

In today’s digital landscape, a professional presence on social media is non-negotiable. It’s the modern storefront, the virtual handshake, and the megaphone for your brand. While Facebook remains a powerful platform, savvy business owners in Southport and the surrounding areas understand that a comprehensive social media strategy goes far beyond a single platform. At Feel Design, with over 25 years of experience building hundreds of websites and a huge client base—many of whom have been with us for 20 or more years—we’ve seen firsthand how a multi-platform approach can transform a business.

Why Go Beyond Facebook?

Facebook is a fantastic tool for many businesses, but it’s not a one-size-fits-all solution. Each social media platform has its own unique audience, culture, and best practices. By focusing solely on Facebook, you could be missing out on engaging with your ideal customers where they spend their time. For a Southport professional, this could mean losing out on valuable leads and brand recognition.

Think about it: a local restaurant might thrive on Instagram with visually appealing food photos, while a professional services firm like an accountant or solicitor could benefit more from the networking opportunities on LinkedIn. A creative business might find its home on Pinterest or TikTok. The key is to be present where your target audience is, and to tailor your content to fit the platform.

The Feel Design Guide to Other Platforms

As your dedicated web and graphic design partner, Feel Design doesn’t just build stunning websites; we also help you navigate the complexities of digital marketing and social media management. Here’s a look at some of the other platforms Southport professionals should consider:

LinkedIn: The Professional Network

For business-to-business (B2B) services and professionals, LinkedIn is an absolute must. It’s the world’s largest professional network, offering a platform to connect with industry peers, showcase your expertise, and establish your brand as a leader.

• What to Post: Share company updates, celebrate employee achievements, publish thought leadership articles, and engage in relevant industry discussions.
• Feel Design’s Role: We can help you craft a professional company profile and create compelling content that positions you as an authority in your field.

Instagram: The Visual Storyteller

Instagram is perfect for businesses with a strong visual element—think cafes, boutiques, artists, and real estate agents. Its focus on high-quality photos and short videos makes it ideal for showcasing your products, services, and company culture.

• What to Post: Behind-the-scenes glimpses, beautiful product shots, customer testimonials, and engaging Reels and Stories.
• Feel Design’s Role: Our graphic design and content creation services can produce stunning visuals that capture attention and build a cohesive brand aesthetic.

Twitter (X): The Real-Time Conversation

For quick updates, real-time customer service, and staying on top of industry news, Twitter is invaluable. It’s a fast-paced platform that rewards engaging, timely content.

• What to Post: Short, impactful updates, links to your latest blog posts, and replies to customer inquiries or mentions of your brand.
• Feel Design’s Role: We can help you develop a content strategy that keeps your Twitter feed active and engaging, and we can even manage your social media presence for you.

Pinterest: The Visual Search Engine

Often overlooked, Pinterest is more of a visual search engine than a traditional social media platform. It’s a goldmine for businesses in industries like home decor, fashion, and event planning. Users come to Pinterest to find inspiration and plan purchases.

• What to Post: High-quality, vertical images (Pins) that link back to your website, blog posts, or online store.
• Feel Design’s Role: Our web design expertise ensures that your website is perfectly integrated with your Pinterest strategy, driving traffic and conversions.

The Feel Design Advantage

Building a strong social media presence is a significant undertaking, and it requires a consistent, well-thought-out strategy. That’s where Feel Design comes in. Our team doesn’t just offer generic solutions; we provide a personalized approach based on over two decades of experience helping businesses in Southport and the surrounding areas thrive.

We understand that you have a business to run. Our social media management and content creation services take the burden off your shoulders, allowing you to focus on what you do best. We’ll work with you to identify the right platforms, craft a content calendar, create engaging posts, and monitor your performance to ensure you’re getting a real return on your investment.

Our clients trust us because we deliver results. Many have been with us for two decades or more, a testament to our commitment to long-term partnerships and unwavering support. We’ve seen the digital world evolve, and we’ve evolved with it, ensuring our clients are always one step ahead.

Ready to Expand Your Digital Reach?

Don’t let your social media strategy be limited to just one platform. Take your business to the next level by leveraging a multi-platform approach with a partner you can trust.

Get in touch with Feel Design today to discuss how we can elevate your social media and digital marketing strategy. Give us a call on 07760 176588 or drop us an email at info@feeldesign.co.uk. We look forward to helping your Southport business succeed.