Crafting a Press Release That Gets Noticed in the Southport Community

In the fast-paced digital world, it’s easy to think that traditional marketing methods like press releases have lost their punch. But for local businesses in Southport and the surrounding areas, a well-crafted press release remains a powerful tool. When done correctly, it’s not just about announcing news; it’s about building relationships, establishing credibility, and getting your message directly in front of the people who matter most: your local community. At Feel Design, we understand the art of communication, and with over 25 years of experience, we’ve helped hundreds of businesses not only look their best online but also make a lasting impression in the real world.

The secret to a successful press release lies in more than just the words you use. It’s about a strategic approach that combines a compelling story with a solid understanding of your audience and the media landscape. This is where Feel Design’s expertise in marketing, social media, and web design comes into play. We don’t just write; we strategize. We help you identify the story within your business, whether it’s a new product launch, a significant milestone, or an important community initiative.

The Foundation of a Great Press Release: Know Your Audience

Before you write a single word, you need to know who you’re talking to. For a Southport-based business, your audience is likely a mix of local residents, other businesses, and local media outlets. Your press release should be tailored to resonate with these groups. What’s the benefit for them? Is your news something they would genuinely care about? A press release announcing a new website, for example, is not just about the new design; it’s about how that website will improve the customer experience, making it easier for local residents to find your products or services. At Feel Design, our extensive experience in web design has shown us that a user-centric approach is key. We apply the same principle to our marketing services, ensuring your press release is written with your community’s needs and interests at its heart.

From Headline to Hook: The Art of the Compelling Lead

The headline is your first and often only chance to grab attention. It needs to be a concise, powerful summary of your most important news. Think of it as a newspaper headline—short, punchy, and informative. Following the headline, the first paragraph, known as the “lead,” is equally crucial. It should answer the five Ws: Who, What, Where, When, and Why. This is your chance to immediately engage the reader and convince them that your story is worth their time.

The Feel Design Touch: Integrating Your Brand Story

Your press release is a direct reflection of your brand. It should sound authentic and professional. This is where the synergy between our web design, branding, and marketing services becomes invaluable. A press release isn’t a one-off event; it’s part of a larger brand narrative. The language, tone, and key messages should align with your website, your social media presence, and all your other marketing materials. Many of our clients have been with us for 20 years or more, a testament to our ability to build and maintain strong, consistent brand identities over the long term. We don’t just create a website; we build a digital home for your brand, and our marketing services ensure that your brand’s voice is heard loud and clear, whether it’s in a press release or on a social media post.

The Power of Social Media and Content Creation

Once your press release is ready, the work isn’t over. In today’s connected world, a successful press release strategy includes a robust social media component. This is where Feel Design’s social media management and content creation services come into their own. We can help you leverage your press release across various platforms, from a Facebook post highlighting a key quote to a series of Instagram stories that give a behind-the-scenes look at your news. We can also create engaging blog posts, videos, or infographics that provide more detail and context, driving traffic back to your website. We’ve built hundreds of websites, and we know how to create content that not only tells your story but also improves your search engine optimization (SEO), ensuring your online presence is as strong as your presence in the local media.

The Call to Action: Guiding Your Audience

A press release without a clear call to action is a missed opportunity. What do you want your readers to do after they’ve finished reading? Do you want them to visit your new website? Follow you on social media? Attend an event? Be sure to include this information clearly and concisely. You also need to provide contact information for media inquiries. At Feel Design, we believe in making it easy for people to connect with you. Our own commitment to this principle is reflected in our dedication to providing excellent customer service. Our large client base is a testament to the trust businesses in Southport and beyond place in us.

The Feel Design Promise

For over a quarter of a century, Feel Design has been more than just a web and graphic design company. We’ve been a partner to local businesses, helping them navigate the ever-evolving world of marketing and digital communication. Our deep roots in the Southport community and our extensive experience have given us a unique perspective on what it takes to succeed here. We’ve seen trends come and go, but the one constant is the need for a compelling story, a strong brand, and a professional, consistent presence both online and off.

If you’re a business in Southport or the surrounding areas looking to make a splash with a well-crafted press release, a stunning new website, or a comprehensive marketing strategy, we’re here to help. We’re proud of the long-term relationships we’ve built with our clients, many of whom have trusted us for two decades or more. We believe in delivering results that last, and our passion for what we do is reflected in every project we undertake.

Ready to tell your story and get noticed? Get in touch with us today.

Call us on: 07760 176588

Email us at: info@feeldesign.co.uk